Firefly Creation (dawniej FFCreation) agencja komunikacji zintegrowanej i interaktywnej
po polsku
 
We create integrated & interactive 360o communication for your brand

Interactive communication focuses on engaging consumers into interaction with the support of new media.

It's a very complex type of communication with many different forms and constantly growing range.

Interactive communication

  • Definition

    Interactive communication focuses on engaging consumers into interaction with the support of new media. It's a very complex type of communication with many different forms and constantly growing range.

  • Selected projects

    Heyah – loyality club supported by mobile and e-shop, Sony – series of product related campaigns, Play – regular campaigns and promotions in Second Life

  • Case studies

    Nike - Running Paths 2008 Open page
    Sony - Cyber-Shot Open page Download PDF
    Nike - Run Warsaw Open page Download PDF
    Heyah - heyah Open page

  • Possible channels of communication

    Internet, mobile, buzz & viral marketing

Interactive communication in new media is so much more than just campaigns. It's also loyality programmes together with integration of internet and mobile communication. Over the last year we focused especially on creating internet communities (WEB 2.0).

The centre of the worldwide trend, defined as WEB 2.0, is taken by its users, and more precisely by their role, which has considerably changed over the last few years. In WEB 1.0 Internet users were passively surfing the Internet searching for information and reading news published by a handful of people. Nowadays – in the times of WEB 2.0 – they can use the Internet in a different way. They can publish their texts, give reviews, create and so on. Moreover, their actions are visible straight away and have a direct influence on the general Internet development. It significantly changes its nature, letting WEB 2.0 term be.

Until recently, creative activity in the Internet was limited mainly by the knowledge (know-how) required to operate different types of programmes enabling website creation or simply publication of Web content. Nowadays, the user does not have to worry about software, tools, ftp addresses as everything is invisibly implemented in WEB 2.0 services. All they need to do is simply write a text and chose a proper file on their computers. By publishing different texts and uploading free of charge files (films, music or pictures) on a given portal they attract a wide public that may write short comments, reviews and also rate their creative activity.

There is a few reasons explaining why Internet communities are so successful. First of all it’s very easy to join them. They are growing dynamically thanks to the increasing interactivity of the Internet conditioned by the WEB 2.0 trend. It results in Internet becoming a substitute for television, radio and press. Community portals have the range the television can only dream of, on-line newspapers take over traditional press market. In addition, MP3 leave CDs behind and all you need to have some fun or talk to someone is a computer with Internet access.

An Internet user belonging to any community is not only a consumer but also a producer/creator. 1.0 communities rarely had more than 1000 members. In comparison, the biggest active 2.0 community - MySpace embraces over 110.000.000 people.



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