FireFly Creation creates new and modern communication beyond the line.

It has been almost 7 years since we started creating integrated communication. We effectively combine activities in the interactive media with traditional marketing forms, BTL activities in particular, but also with various non-standard techniques.

Creating communication around the idea - so called “umbrella idea” - is our main objective. We do not limit the number of medium types, we place lots of emphasis on integration of different communication channels that help us reach the consumers. Modern advertising is about interaction, about establishing a direct contact with a consumer, about engaging him in conversation about a certain product.

Integrated communication inspires a recipient and allows him to experience the brand.

Our actions show that activities in New Media (Internet, mobile) may be as interactive as traditional media (BTL, ATL), guerrilla and ambient ones, both in real and virtual worlds.

Having a good idea and professional creation, integration of different marketing techniques strengthens their power. That’s why we do not concentrate on 'above the line' or 'below the line' but on 'beyond the line', which means interaction of different techniques.

So far we managed to successfully implement a number of cases based on integrated and interactive communication. Nadchodzi4 is one of the best examples. It was a project teasing the launch of the fourth telecom operator on the market - PLAY (P4). The campaign has been awarded on a number of festivals, i.e. EFFIE, Diamond Awards, Golden Arrow and Ad Creators Club (KTR) awards. We have also created integrated communication for such companies and brands as: AmRest, InPost, Winiary or Kraft.

FireFly means energy, passion, light and creativity but also precision, top quality and cooperation that brings spectacular effects.